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Tone of voice

Core

Bold

Direct

With heart

Applications

Before

After

Before

After

Before

After

Tips

Editing tips

Cut the adverbs

Turn passive voice to active voice

Make negative statements positive

Choose clear words

Confirm all homonyms and homophones

Pick strong verbs

Did you repeat yourself?

Check prepositions

Look for “that”

Double-check all pronouns

Use specific nouns

Hyphenate modifiers

Limit exclamation points

Read everything aloud

Check adjectives

Kill your darlings

Don't forget these important legal reminders:

Localization

Summary

01

Audience-first communication

02

Straight-forward and easy to understand

03

A recognizable voice through consistency