Our motion system expresses the simple, easy movement our company makes possible. By building out a broadcast package and looking at key motion states within the product, we’re laddering both of them up to one set of motion principles and base motion states with the goal of creating a completely ownable motion system.
Elements in our motion system use parallax to create an added interest and a feeling of fluidity.
A buffer can be added between footage if padding between images is needed.
Forward and reverse
Transitions can be used forward or reverse depending on the desired effect.
The 16×9 motion grid is based on an 8-column grid that removes columns as the frame border expands.
These base states give an overview of the different types of movement in our system.
Combining motion states
Motion states can be combined to create compound motion states that take on the qualities of 2 different base motion states. Animation should not combine more than 2 motion states.
Typography in motion
One of the primary ways type comes into our system is moving up behind a mask. This upward movement should feel fast and fluid.
Type gliding into frame is another useful type animation behavior. Movement should feel efficient and smooth.
Type can scale in and scale out of frame. Since this is such a large motion, it is not fit for multiple lines.
Single line scale
Transitions are to be used to move between footage. They are designed to be fast and efficient. Each transition is 0.5 seconds.
Frame transitions should be used to move between footage in branded moments. Each transition is 0.5 seconds.
U-frame transition 1
U-frame transition 2
U-frame transition 3
U-frame transition 4
Text and video animate in unison in title cards. The text should be bold and telegraphic. Each transition is 0.5 seconds.
Single-line supers allow for more copy on screen. The copy should be left on screen with enough time to be read easily. Each transition is 0.5 seconds.
Multi-line supers allow for added copy on screen. These animations should involve less movement so the copy feels readable. Each transition is 0.5 seconds.
We have 3 variations in lower thirds: left, bottom, and frame. Different lower thirds treatments should not be used within one piece.
We have 4 end card treatments to be used based on needs and the amount of time available. The write-on animation is to be used in select instances.
Our arrow is an important part of the brand system. When animated it can help tell stories in interesting ways.
Arrow + type
Arrow + type + image