Our illustration style builds off the simple shapes of our logo and the transportation language background of our typeface. Simple shapes, clean lines, limited color, and heightened reality give our illustration a branded feel and make it easy to digest and understand at a glance.
Doing more with less by creating uncomplicated compositions
Easy to understand
Educating through bold telegraphic images
Inspiring through metaphor
Embracing magical realism to create compelling images
Illustrations are constructed using basic geometric shapes.
Use of white and negative space
White is used strategically to allow more interplay between foreground and background.
Used in high-impact moments, and can be used as background with overlaid copy.
Used in smaller moments, usually paired with copy as visual aid so that the content can be easily understood.
Quick-read/literal illustrations focusing on one main idea; primarily optimized for email at 88x88px.
Activates negative space
Pulls the eye to a central focus
The specialty colors are designed only for illustrations that require tone-on-tone pairings and product designs that require variations of tone and opacity.
Blue should be used to highlight key elements of safety.
Less blue is needed if white is dominant in the composition.
More blue is needed to offset other colors in a composition.
Do not use strokes
Do not use gradients
Do not use more than 3 colors in a single composition
Do not mix color palettes
Do not overuse black
Do not use blend mode or transparencies