Optical kerning, refined weight, and defined clearspace, as well as well-delineated placement in relation to other content, all help to make our logo as instantly recognizable as possible at all sizes and in all contexts.
Our logo is based on simple shapes. It is carefully constructed to maintain ownable characteristics while allowing for perfect legibility at any size on any application. The dynamic space between the U and the b is made possible by our kickstand U that has a vertical stroke descending from the right side.
Clearspace around the logo is equal to the cap height of the U.
Maintaining clearspace with the Uber logo depends on the type of communication and use.
Signage with limited space
The logo should be white on darker backgrounds and black on lighter backgrounds.
Our logo is designed to scale to small sizes on print and screen. Smallest size: 18 pixels wide/0.25 inches wide/0.635 centimeters wide.
The logo placement depends on the type of communication and use.
Digital communications such as calls to action and websites, as well as functional applications such as environmental signage, place the logo at the bottom left of your composition.
For communications in languages that read from right to left, place the logo at the bottom right of your composition.
Compositions using a bold U-frame can have a center-aligned logo. Depending on the composition's image(s), the logo can be placed either south or north of the inset.
Digital communications such as calls to action and websites, as well as functional applications such as environmental signage, should have the logo aligned at top left.
Aligning partnership logos should follow clearspace rules. The separating line between logos can be created using the vertical line glyph in Uber Move Display Light at the same size as the logo.
Align partnership logos with product lockups by following the same rules as brand partnerships.
App icons are individually designed based on specifications. They are an exception to the clear space guidelines and are sized optically to best fit each shape.
Social icon construction
Align the logo center vertically and horizontally in the icon shape. Use half a horizontal U as the padding to the left and right edge of the icon shape.
Typeface as logo
The medium weight of Uber Move is the same weight as the logo, but our logo has been optically kerned. When a headline uses the word “Uber,” make sure to use the logo from the glyph pallet. If a logo is present outside of the headline, follow headline to logo sizing rules from the Typography section of this site. If space does not permit the word in the headline to be present, the logo in the headline can act as the logo.
Use the Uber glyph; don’t type out Uber in other weights.
Don’t stretch or manipulate the logo.
Don’t pair the logo with marks that may be confused as logos.
Don’t type out Uber in all caps or no caps.
Restricting use to only black or white affords us the highest contrast ratio, aiding accessibility.
Don’t type out Uber in any other fonts.
Don’t forget these important legal reminders
Do not use Uber as a verb (e.g., “Let’s Uber to the party.”). Instead, consider using Uber as an adjective.
Do not use Uber as a noun "My Uber has heated seats."
Do not use Uber in plural or possessive form e.g., “Ubers, Uber's, unless the mark itself is plural, such as Uber Eats”.
In some regions you will encounter languages that read right to left. Our system accommodates this.