And you get to bring it to life
A system, not assets
With our company’s growth and new direction, we need a brand identity that is efficient to use, flexible across applications, and able to feature localized content in a globally consistent way.
About this guide
These guidelines cover 9 elements: logo, color, composition, iconography, illustration, motion, photography, tone of voice, and typography.
Move the way you want
How to use this guide
All of Uber’s brand features are proprietary. If you opt to use any trademarks, logos, designs, and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.